Texan supermodel Jerry Hall will kick start a campaign for parents to be banned from smacking their children.

The campaign, led by the NSPCC, will target doting mothers who wouldn't see themselves as child abusers, but often resort to slapping their children occasionally.

The adverts are drawn in the style of the children's book by Stuart Trotter, illustrator of the Topsy and Tim stories, and feature the slogan "Hitting children must stop. It's simple enough for a child to understand."

The ads are backed by a number of celebrities including Hall, Claire Rayner and GMTV presenter Fiona Phillips.

The NSPCC will release new research on May 8 on parents' attitudes to smacking.

Source:- The Observer Sunday 28 April